Why Geomarketing Is Important For Your Business
While the Internet has globalized the marketplace, it has also hyper-localized the marketplace too. Simply, search engines, social media and mobile applications have made it easier to find and research local businesses than it ever has been before. To account for this, marketing techniques have necessarily evolved.
One of these evolutions is known as geomarketing, which is short for geographic marketing. In a nutshell, it is a marketing strategy that allows a business to direct their marketing efforts in a way that makes use of an individual Internet users geographic location.
This marketing technique has applications on the global scale and on the local scale. We will be exploring both of these potential applications below.
It Begins With Your Website
If you have a website then your business is exposed to, and can be accessed by, customers and clients around the world. Despite this, you may have a website that’s only tailored to your specific geographic region.
Say, for instance, you’re a business that sells paper products and is based in the United States. However, you’re looking to become a global player in the paper products market. To accomplish this, you’ll have to develop your website in such a way that it is responsive to where it is being accessed from. If someone visits from Russia, you want the website to display in Russian; if someone visits from China, you want the website to display in Chinese.
That’s geomarketing! And it goes a step further than merely translating the website’s content; you also want to consider the different audiences of different geographic regions and how best you can market to them.
Now, For Your Advertisements
It seems like every day there’s a new way to place advertisements on the Internet! Yesterday, it was pay per click advertisements. Today, it’s social media advertisements.
One mode of advertising that should always be a part of your marketing strategy is geographic tailoring. As discussed earlier, Internet users are making use of social media, search engines and apps to find and research local businesses. But, how do you reach those Internet users when they’re looking for a business like yours?
Geomarketing is the answer. By using geomarketing techniques, you can target your advertisements at your local geographic region, or in those regions whose audiences you’re trying to capture.
Doing this is always a tremendous idea. For one, you can expect to get a much better return on your investment with advertisements that have been geographically targeted. In addition, you’ll find that the competition isn’t as fierce as the competition you face when you’re merely optimizing for search engines in general and engaging in standard pay per click campaigns.
And Social Media, of Course!
There is perhaps no other platform that is better suited to geomarketing than social media. In order to participate in such platforms, users have to supply their geographic location, something that your business can use to its advantage. In addition, what social media followers you have are most likely already located in the geographic region in which you’re located.
Social media platforms – whether you’re talking about Facebook, Twitter, Instagram or something else – put a wide variety of geomarketing tools at your disposal. These can allow you to build brand loyalty with the customers or clients that you already have, and they can help you to capture new ones! You’d be a fool not to take advantage of this.
Gobal or Local, Geomarketing Is for You!
As you can see, geomarketing has a number of different applications, all of which offer numerous benefits for your business. If you’re not already employing these techniques, make today the day that you change that!