Google Merchant Center

Google Merchant Center

Businesses that use the Internet to sell their products should understand Google Merchant Center and what it has to offer. Google Merchant Center is actually your link to getting your products showcased on Google instead of just on your website. Essentially, this tool allows you to provide specific products and information that will appear on Google Product Search, Google SERPs, and other Google sites.

You may immediately be interested in using Google Merchant Center, but you must remember that there is much more to it than just setting up an account. Yes, that is the first step, but there are many more. In fact, if you just set up your account, your product feed may or may not show up through Google searches. Because there are so many other vendors with similar products, Google will simply choose some of the merchants to show.

An Advantage

Setting up a Google Merchant Center is a good direction to go in because simply creating the account will give you a chance to appear in the search engine results page along with prices, comparisons, and links. This makes it much easier for people to find your products.

And, once you set your product feed for Google, you don’t have to do anything unless you update the actual products. Otherwise, you can walk away and handle other responsibilities. Changes that would require an update include deletions, additions, and price updates.

Setting up AdWords

In addition to the Google Merchant Center account, it would be smart to also create a Google AdWords account. When you do this, your feed will include more than your headline, two lines of text and your link. You will also be able to provide more information. And, of course, the more information you provide, the more attention you will get from potential customers.

Product Attributes

Before you can completely set up your product feed, you will need to provide the proper attributes for each product you intend to list. The required attributes for Google include:

  • A unique identifier that is specific to that one product alone – ID.
  • A name for the product – Title.
  • A URL that links the image or information to your product page – Link.
  • A cost for the item based on how much you want to sell it for – Price.
  • A brief description of the product – Description.
  • The condition of the product, whether it is new, used, or refurbished – Condition.

You have to provide that information for your products, but there are plenty of other attributes that you could include as well so that your products will be most properly categorized and will show up in the right search results.

You have a couple of options for how your feed will be handled. You can manually upload it and you will need to redo this every 30 days. Alternatively, you can post your feed to your website and then set up a schedule with Google so that it will automatically get the information each month.

Keep in mind that it could take several weeks for your products to show up. Don’t get impatient. Google Merchant Center gives you numerous more opportunities to showcase your products and potentially bring more traffic to your website. By using merchant center, your products will begin showing up through the search results as well as the Google Shopping search results too. And, since millions of people search on Google every day, this can be very powerful for your company. Just make sure you take the time to set everything up properly for the best results, and check on the settings from time to time to ensure your feed is still getting updated.