Google PPC Advertising

Google PPC Advertising

There are quite a few different ways you could grow your online business. You may already be using some of them. After all, most business owners know the importance of blogging or using keywords on their website. However, there are other ways to build traffic that you have not have considered just yet. One of these would be Google PPC advertising.

When it comes to search engines, Google still reigns supreme. While there has been talk of websites like Bing becoming contenders, that simply hasn’t happened yet. In fact, Google processes more than 3.5 billion searches in a given day. That equals 40,000 searches per second or 1.2 trillion searches a year. With so many people looking at this search engine every day, it only makes sense to consider something like Google PPC Advertising here for your business.

How It Works

Google has a pay per click advertising system called Google PPC Advertising that allows you to put your business out there where more people will see it. If you have ever searched on Google, then you have seen these ads before. They usually appear at the top of the search list. They have a small yellow square that says “ad” to the left of this search result. Since the paid advertisement appears at the top of the results list as well as over to the right, it is easy to see and could get more attention.

Pay per click advertising like Google PPC Advertising is often considered an ideal option because it doesn’t actually cost that much money, especially when compared to traditional advertising methods. With pay per click ads, you don’t spend any money unless people actually click on your advertisement and are taken to a homepage or landing page.

How It Works

If you are interested in using Google PPC advertising, then you will likely want to know more about how it works so that you can more easily get started creating your own ad. So, here are the steps it takes to get started:

  • Begin by visiting google.com/adwords and click on “Start Now.”
  • When you begin creating your ad, you will notice that there are actually three parts to it. This includes the Header (with link), the website address, and a small description or snippet. You will want to make sure that short description describes your business well.
  • The next thing you would need to do is create the search terms that will cause your ad to show. For example, if you have an accounting firm in Los Angeles, then you would want to choose terms like “accounting firm in Los Angeles”, “Accountant Los Angeles”, “accounting in LA”, etc.
  • Finally, you will choose your budget. The amount you set will determine how often the ad will be shown and for how long as well. If you set the budget too low, then not many people will see the ad. You may have to spend some time with trial and error to determine how much money you should actually spend on the advertisements for the best ROI. However, eventually, you will find the best amount to spend and how to spend it for the most exposure.

Google PPC advertising can be very powerful for your business. That’s because Google is the number one search engine in the world, meaning that advertising here will get the most attention. Additionally, pay per click advertising is a relatively low-cost method of bringing in new customers, and since you pay when someone clicks on the link, you aren’t paying for something that no one would ever see. Google makes setting up these ads very easy as well so that any business owner could get started now.

Resources:

https://www.google.com/adwords/how-it-works/