Google Shopping & E-Commerce

Online shopping has become one of the main ways that people make purchases in the United States. In fact, there are more than 191 million digital shoppers in the country every year. With so many people doing their business online, it is vital for any company owner to learn how to do business online as well. Most people look to Amazon as the powerhouse of online shopping, but the website does have competition in the way of Google shopping.

If you have an online business, then it may pay to consider using Google shopping too. That’s because Google is the number one search engine, which is a title it will likely hold for a very long time.

How It Looks

If you have searched on Google, then you may already know the shopping feature. However, if you are unaware, you can go to www.Google.com and search for an item that you are interested in purchasing. Once you perform the search, you can go through web results, or you can click on the shopping tab near the top of the screen.

Once you reach the Google Shopping page, you can go through the full results for your search or narrow it down by location, available nearby items, price, category, department, brand, and other features. If you see something you like, you can click on it and then choose shop which will take you directly to that item page.

Listing Products

If you sell online, then you could consider listing your products through Google Shopping. This could give your products more exposure and get more traffic to your website. You will need two accounts to get started listing: AdWords and Google Merchant Center. Once you have the two of these, you can go through the process of posting items through Google shopping. These steps will include:

  • Setting up shipping and taxes through the Google Merchant account. You have to have this information set up before you are able to sell anything through Google Shopping.
  • Setting up your product categories. You will be able to choose from various product categories that you can map out for your items. If those items fit in different categories, then you will need to map them individually.
  • The Google Shopping category will need to be set based on your online store, not the individual items. You can actually choose several different categories to make sure your store is completely covered.
  • You will need to enable each of your products individually and then enable Google Shopping overall. This allows you to make sure everything is properly set up before you allow your products to be listed.
  • You will need to provide a few more details, like product information, whether it is custom or has a UPC or EAN, and attribute requirements. Then, your items will be listed on Google Shopping, ready to bring traffic to your website.

There is a great deal more you can do with Google Shopping as well. However, this gives you a basic idea of what it can do and how you can get your items up online.

Online shopping is absolutely a big market in the modern world. Anyone who can sell online should consider this an option since it can be such a powerful way to reach new customers. And, selling on your own website is just the beginning. Google Shopping can be a very useful way to bring in more traffic. After all, with billions of users searching on Google every day, this is an opportunity to get your products in front of many, many more eyes. By setting up Google shopping, customers may find one product and then be led to look at even more products on your website.

Resources:

http://www.statista.com/topics/871/online-shopping/

https://support.bigcommerce.com/articles/Public/Selling-on-Google-Shopping