Steps You Can Take to Improve Your Local SEO Today
Local SEO is one of the buzzwords you’ve been hearing an awful lot about lately. Because of that, you might have found yourself tuning it out whenever someone brings it up. While the Internet is loaded with things that we’d all be better off tuning out, local SEO isn’t one of them.
As it so happens local SEO may, in fact, become the single most important SEO consideration that your business has. If you’ve been keeping up with search engine news, you may have heard that Google’s algorithms have begun to heavily consider mobile friendliness when making rankings.
What’s the relation to local SEO? Well, it’s simple. Users on mobile devices are most often searching for local businesses when they’re conducting searches on their phones. Taken together, it’s easy to see how optimizing to capture this traffic could very well be the difference between success and failure for your business.
So if local SEO hasn’t been on your radar, then here are the steps you can take today to get going.
Make or Claim Your Local Business Page
All of the major search engines provide local pages for businesses. These are pages that contain basic information, including hours of operation, and address, a phone number, and other such things. Simply go to each of the major search engines and fill yours out.
When you do this, it’s worth noting that you may find that you already have a local business page. In some cases, your customers may have set one up for your business! (How nice is that?) If this is the case look things over and make sure that everything is accurate and up to date.
Associate Your Business Page with the Right Category
One of the key pieces of information that every business page will contain on every search engine is a category. This is what identifies a business as being in one sector or another. You want to make sure that your business page is filed underneath the correct category. For one, this makes things easier on the people who may be searching for you. Also, your businesses search engine results might be subject to penalties from the search engines if the category on the business page doesn’t match what you do and what the content on your website says.
Pay Attention to Online Reviews
You may not want to look at Yelp and what people have had to say about your business, but you’re making a huge mistake by doing so. Alternatively if no one has reviewed your business (or few people have), then that’s a huge problem, too.
Given how customers these days use online review sites to evaluate businesses, you want to gain control over your presence on online review sites. Make sure that you claim your businesses page, and also that you engage any users who are extremely dissatisfied with your business. Additionally, make it easy for customers or clients to review your business by providing them with a prominent link on your website that allows them to do so.
Finally, Your Website
The above are the most essential elements to local SEO, but your website plays a very important role, too. As with everything else, make sure that the information that’s provided on your website is accurate and that it jibes with what’s provided on your search engine business page. Also, consider creating and providing locally targeted content on your website – things that tie your essential keywords to your specific local region.
If you optimize your website in this manner, and also attend to the other considerations outlined above, you should be in much better shape when it comes to local SEO! And, even better, these are all things you can do right now. So, hop to it!