Mastering SEO for Your Website
Search engine optimization, or SEO, is the process of working on both internal and external factors to make your website as search engine friendly as possible in order to climb up through the rankings. The higher you are in Google and the other search engines, the more traffic you are going to receive. Because of the strong, almost tidal wave shift towards using online search and services, it is more critical than ever to make sure you are at the top of the rankings. The only way to do that is with some top-notch SEO work.
Why You Need Your Site to Rank
The numbers don’t lie. Not only do over half of all people turn to online first to look for a new service provider or local solution to their needs, but also nearly half of all searches are on mobile devices, like tablets or smartphones. The two most common reasons to do a mobile search are to check up on social media and to look for local service providers or businesses. You want your site to be at the top of these listings.
Aside from having a good website, you need to rank on page 1, and preferably near the top. Generally speaking, well over 90% of people will try a second search term for new results before checking out the second page of results, so you need to grab their attention right away.
Getting on page one will vary in difficulty depending on the site topic and if you’re a local business, the size of the town you serve, and the amount of competition around you. However, it is definitely worth the effort, as over 50% of all traffic clicks on the first result for a search term, while the second listing gets approximately 30%, third listing 20%, and 10% or less for the rest of page one.
In other words, it pays to be at the top of the list.
SEO versus PPC Costs
One obvious reason for having quality SEO and local SEO work done to your site is that in the long run it will be cheaper than Pay Per Click (PPC), which can get incredibly expensive for certain search terms. One prime example is “DUI Attorney.” A law office that ranks locally in the top 10, and especially the top 5, for this term will manage to attract an enormous amount of new walk-in business.
However if a law firm can’t break into the top ten, then at that point a single click for a term like “DUI Attorney” or “OWI Lawyer” from Google AdWords can cost $40-$50. If it takes 100 clicks to land one or two clients, that’s a lot of wasted advertising money.
While SEO can take some investment up front, especially in getting fast hosting, a professionally done site, and original high-quality content, in the long run, it makes sense as the best route to go if you want to be successful at pulling in new clients. Getting to the top of the rankings also serves as an important authority indicator that will build trust.
SEO is not something you can ignore in the modern world as a business, no matter how much you’d like to. When it comes to getting your law practice’s website to the top of the rankings, you need to get the help of quality professionals who know what to do and how to do it in order to make sure you get the traffic, exposure, and new clients that you deserve.
Once you have good SEO practices in place, you’ll be amazed how much it can truly help your business.