The Essential Elements of Modern Website Design
So you’ve been looking at your business’ website, and you’ve been thinking to yourself that it looks a little outdated. Is it time to give that website a fresh coat of paint, or to redo it entirely? Either way, you’ll want to make sure that your new or updated website conforms with the current standards of modern web design.
What are those standards, exactly? That’s what we’ll be exploring.
As you’ve been browsing the web, you’ve likely noticed that the slickest websites that you come across feature flat design. Depending upon your experience with web development, you might think this is just the latest “fashion trend.” But, believe it or not, flat design has multiple purposes.
Most importantly, flat design is incredibly important to mobile friendliness (a topic that we’ll be coming to later). Also, it makes the experience of navigating your website much easier for your visitors. In this era of short attention spans, making things easier for your visitors is always a good idea!
Before Internet speeds reached the levels they’re at today, it took a lot of time for pictures and videos to be downloaded and displayed on a web user’s browser. As a result, websites used to be a lot more text-intensive.
That’s simply not the case anymore. The more text that the average Internet user encounters on a website, the more likely they are to navigate somewhere else. Therefore, you want to make sure that what text exists on your website is concise and to the point.
As such, keep it simple! If, for example, you’re a tech company, then save the buzzwords for the boardroom. Your potential customers may not understand them and at the end of the day they’re more interested in the value of your product, not how it embodies that latest trend.
Consider your own web usage. How often are you browsing websites on a computer, and how often are you browsing them on your smartphone or tablet? Does it seem like it’s most often the latter? Well, you’re just like the majority of people these days, then.
Websites that can be viewed and navigated easily on mobile devices are tremendously important. For one, this makes things easier on your visitors – and we’ve already mentioned why that’s important! Even more importantly, mobile friendliness is vitally important for your search engine ranking. As a matter of fact, if your website isn’t mobile friendly it will be absolutely buried on the Google search results of mobile users. That’s obviously not a good thing.
Search Engine Optimization
A myth is beginning to take root in the business community, and it’s a bad one. It says that search engine optimization is dead, specifically all of the old tools and techniques that businesses used to use.
While some of those “old” techniques aren’t as useful as they once were, they’re still important, and they’re still affecting your ranking. So make sure that you’re still paying attention to things like keywords, duplicate content penalties, alt tags, and things of that nature. In the cutthroat world of search engine rankings, every advantage available to you is an advantage you should take.
When in Doubt, Call a Pro
Developing a modern website that provides the functionality that you want, while at the same time giving your visitors what they expect, is no easy task! In fact, it’s exponentially harder than it used to be. So, if you lack the core competency in house to get your website up to snuff, then simply hire a professional web developer. It might cost a pretty penny, but you’ll find that the money you spend doing that is far less than the money you stand to lose by having an outdated website.